Daily Racing Form (DRF) in conjunction with the Thoroughbred Aftercare Alliance (TAA) has released the second annual edition of the TAA Magazine. It can be viewed in a digital format at www.drf.com/TAA.
“We encourage all industry stakeholders to link to this page so that the broader racing community and public can see the great progress being made on behalf of our equine athletes once their competitive racing days are over,” said John Hartig, CEO, Daily Racing Form. “This TAA Magazine showcases the great work being done by the 56 TAA-accredited organizations behind the scenes and crystallizes the important role of the Thoroughbred Aftercare Alliance. We thank them for all that they do.”
The goal of the TAA Magazine is to increase awareness of the TAA’s mission and its ongoing efforts to support Thoroughbred aftercare in the United States and Canada. The Magazine is considered an extremely important marketing tool on behalf of the TAA. The TAA’s work was recently recognized on a global scale at the IFHA Conference in Paris as a leader in sustainable Thoroughbred aftercare efforts.
“The TAA Magazine produced by DRF is a wonderful marketing tool. It is a great way for us to communicate the story of the TAA, showcase the work of our accredited organizations and highlight our supporters,” said Stacie Clark, Operations Consultant, TAA.
Funded solely by advertisers and produced by DRF staff, the TAA acknowledges special thanks to this year’s supporters: NTRA Advantage/Red Brand Fence, Breeders’ Cup, Keeneland, National HBPA, Maryland Jockey Club, Santa Anita Park, Equestricon, New York Racing Association, Gulfstream Park, Starlight Racing, Triple Crown Supplements, Oak Tree, Georgetown County Tourism, West Virginia Breeders’ Classic, Hidden Brook Farm, Unusual Heat Syndicate, Adena Springs, Jockey Club of Canada, and Omega Alpha Pharmaceuticals.
This year’s edition consists of 92 color pages and highlights all 56 TAA-accredited organizations. The magazine includes an overview of the TAA, its mission, and how it is funded by multiple industry supporters. It recognizes the many industry contributors that are sharing the responsibility of providing safe landing spots for the sport’s retired equine athletes.
A third annual edition of the TAA Magazine is planned for fall 2017. The fourth annual magazine for TAA-accredited Old Friends Thoroughbred Retirement will be produced in December 2016. To support these aftercare magazines, please contact Lara Levine at firstname.lastname@example.org.
Source: Thoroughbred Aftercare Alliance (TAA)