NBC extends deal to broadcast 'pageantry' of Royal Ascot races

NBC Sports Group and the Royal Meeting in Ascot, Berkshire, England – one of the most prestigious horse racing meets in the world – have reached a six-year agreement to extend NBC Sports Group’s exclusive United States media rights to the event through 2025.

Royal Ascot made its U.S. television debut on NBCSN in 2017.

NBC Sports Group will continue to present live coverage of the mid-June event for four consecutive days (Tuesday-Friday) with at least 4.5 hours each day on NBCSN and four hours  of coverage during the final day of the event on NBC. In addition, NBC Sports will feature on-site hosts during its coverage, and offer an increased on-site presence.

Royal Ascot is one of the world’s most valuable horse racing events, attracting many of the world’s finest racehorses to compete for more than $9 million in prize money.  The event features 30 races, including eight at the Group 1 level.

“For the past two years, we have introduced an American audience to the pageantry and incredible racing that Royal Ascot has to offer,” said Jon Miller, president of programming for NBC Sports and NBCSN. “We look forward to continuing our relationship with Royal Ascot and delighting horse racing fans nationwide for years to come.”

“The American runners we have seen at the Royal Meeting have added a new dimension to our historic meet, and NBC Sports has played a significant part in telling the global racing story to the U.S. audience,” added Nick Smith, director of racing at Ascot. “With star names from Royal Ascot – American horses like Tepin, Bucchero and Yoshida, plus numerous Europeans – running at the Breeders’ Cup in the fall each year, NBC Sports is the place to see the world’s best.”

As the home of horse racing, NBC Sports Group’s Royal Ascot coverage will complement its exclusive, long-term media agreements for all of the Triple Crown races – Kentucky Derby, Preakness Stakes, and Belmont Stakes – and the Breeders’ Cup.

The Royal Meeting is also the center of the British social season and a staple week in the calendar of the Royal Family, who arrive every day by the world famous “Royal Procession” – by which The Queen and members of her family arrive at the racecourse every day.

 

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