Lane's End Acquires Title Sponsorship of Royal Ascot on NBC
May 30, 2017 06:25am

Continuing Lane’s End commitment to present the best in racing worldwide, the farm announced today the acquisition of title sponsorship of all Royal Ascot programming on the NBC Sports Network.

The partnership represents the convergence of two leading brands in the global Thoroughbred industry, Lane’s End and Royal Ascot, for the entirety of the five day racing festival. As Britain’s most valuable race meeting, NBC acquired the rights to broadcast live racing from Royal Ascot earlier this year.

“It’s an honor to have the opportunity to present the Lane’s End brand alongside one of the most highly regarded events in all of Thoroughbred racing,” said Will Farish. “This partnership is indicative of our support of NBC’s commitment to bringing international racing to American audiences.”

Lane’s End presentation of the 2017 Royal Ascot season will begin on Tuesday, June 20 and continue through the meet’s close on Saturday.

“We have seen a renewed interest in European racing from American owners and breeders,” said Farish. “There is no question that Thoroughbred commerce is conducted on a worldwide stage.”

Lane’s End will also continue to be the presenting sponsor of the Breeders’ Cup Challenge Series on NBC.

Source: Lane's End


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