Kentucky Derby attracts 14.5 million viewers on NBC

Kentucky Derby attracts 14.5 million viewers on NBC
Photo: Alex Evers/Eclipse Sportswire

NBC Sports' presentation of the 147th Kentucky Derby averaged 14.5 million viewers as the run for the roses returned to its traditional first Saturday in May date - marking a 54% increase from last year's event (9.4 million on Sept. 5), according to official national data provided by Nielsen and digital data from Adobe Analytics.

The NBC-TV household rating for the broadcast (6:31-7:18 p.m. ET) was a 7.1/22. In 2019, when last held on its traditional date, the Kentucky Derby drew 16.3 million viewers and a 9.3 rating. 

Viewership of this year's Kentucky Derby peaked at 15.7 million viewers from 6:45-7 p.m. ET on NBC as Medina Spirit mounted a wire-to-wire victory and trainer Bob Baffert won the event for a record seventh time.

The TV-only average audience of 14.4 million viewers topped all entertainment awards shows for the first time ever and marked NBC's most watched broadcast since the NFL Divisional Playoffs in January.

NBC Sports Digital's presentation of the Kentucky Derby delivered a record Average Minute Audience (AMA) of 139,300 viewers for the event via the NBC Sports app and NBCSports.com.

146th Preakness Stakes on NBC Sports
On May 15, Kentucky Derby winner Medina Spirit attempts the next step in his Triple Crown quest. NBC Sports' coverage of The 146th Preakness Stakes from Pimlico Racecourse in Baltimore, Md., begins Friday, May 14 at 5 p.m. EDT on NBCSN. NBC presents The Preakness Stakes on Saturday, May 15 at 5 p.m. EDT, with coverage beginning at 2 p.m. EDT on NBCSN.

PREAKNESS STAKES COVERAGE

Fri., May 14 5 p.m. Black-Eyed Susan Stakes NBCSN
Sat., May 15 2 p.m. Preakness Saturday NBCSN
Sat., May 15 5 p.m. Preakness Stakes NBC
TOP METERED MARKETS FOR 2021 KENTUCKY DERBY (Race Portion)
1. Louisville 28.7/59
2. Ft. Myers 18.2/36
3. Knoxville 16.2/30
4. West Palm Beach 15.5/35
5. Cincinnati 15.1/36
6. Cleveland 14.9/35
7. Detroit 14.0/32
8. Providence 13.3/31
T9. Indianapolis 13.1/32
T9. Buffalo 13.1/29

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