Churchill Downs unveils Kentucky Derby 2020 logo

Press Release
June 13, 2019 10:39am
Churchill Downs Racetrack on Thursday unveiled the official Kentucky Derby 146 logo and announced that Keith Anderson will create the May 2, 2020, race's “Official Art of the Kentucky Derby.”

Developed for the 14th year by branding agency SME, the logo pays homage to Kentucky Derby traditions by featuring the iconic bugle that calls contenders to the post.
Churchill Downs has also commissioned Keith Anderson to create the Official Art of the 146th Kentucky Derby and Kentucky Oaks. The Louisville-based artist and Brown-Forman employee is well-known among Derby fans for creating the art for Woodford Reserve’s 2018 and 2019 commemorative Derby bottles.

Anderson’s original artwork for the Woodford Reserve commemorative bottles is on display at the Frazier History Museum until January 2020 as part of its exhibit, "Woodford Reserve & the Kentucky Derby: Two Decades of Artistry, Bourbon and Horseracing."

Anderson is the 23rd artist and fourth consecutive Kentuckian commissioned to create the Derby’s officially licensed artwork since the tradition began in 1997. The official art will be unveiled and available on select merchandise in the Spring of 2020.

The 146 logo will be used on a wide variety of Kentucky Derby merchandise, including the famous collectible Derby glassware, apparel, jewelry, key chains and other collectibles and gifts. Select official merchandise is available now at

Additional merchandise will be available online and at Churchill Downs Racetrack, the Louisville International Airport, the Kentucky Derby Museum Gift Shop and other retail outlets starting this summer.


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