Joe Talamo is a fine, young race rider. Joe Talamo is also – being young
and sharp – very attuned to all things digital, like Twitter and
Facebook and Instagram, the things that fill up the new world of
So who better, then, to take on – and “takeover” – an assignment at
Del Mar to rock its world for a day on-line in the world of Social
Remember this one, hash tag hipsters -- #TalamoTakeover.
On Thursday (8/8) Del Mar will, in effect, hand the wheel over to Talamo as he spends his day filling the track’s Twitter account
with his daily doings – large and small, indoors and out, old and new –
all while going through a day-in-the-life of a highly successful
Thoroughbred jockey at the highly competitive Del Mar meeting.
Talamo will start your Twitter day when he starts his – right around
4:30 a.m. – as he’s off to the track and a morning of workouts on horses
he’ll be riding in the days ahead. He’ll take his “tweets” all the way
through until the last race of the day, all the while • discussing his
mounts for the day • recalling his early memories of being a jockey
(Thursday is “throwback” day on Twitter) • sharing his world in the
jockeys room • fielding and answering fan questions • offering immediate
thoughts after each race.
Del Mar’s idea for #TalamoTakeover is patterned after Nike’s
successful “takeover” by professional basketballer Kobe Bryant last
December to promote the launch of his new sneaker. Bryant used the Nike
Twitter account for a day to give fans access to places they wound never
be able to see otherwise (the L.A. Lakers’ practice facility, him icing
his ankles in the training room, his own house), as well as answering
their questions. The event made Bryant – who did not have a Twitter
account to that point -- a Twitter believer and since then he has
attracted more than 3.1 million followers.
Del Mar will send out a general media alert on Wednesday (8/7), as
well as having both it and Talamo tweeting out to their respective
on-line followers about the following day’s “takeover.” Del Mar
currently has more than 13,600 Twitter followers, while Talamo has more
Talamo, 23, hails from Marrero, LA, just across the river from New
Orleans. He’s been a regular on the Southern California racing scene
since 2007 and has established himself as a Top 10 rider on one of the
most competitive riding circuits in the world.
Del Mar’s 37-day race meeting runs through Wednesday, September 4.