It all started in New York, which is funny when you think of it since
some rules there are as archaic as those in the heart of the Blue
Grass. The decision was made with little fanfare. Jerry Bailey walked
out of the jockeys' room at Belmont Park and Gary Stevens did as well
and Jose Santos came along and there they were, bold letters marching
down their legs, first riders to ever wear corporate advertising on
their silks at a major horse racing event.