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Racing Industry Told To Innovate Or Suffer

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A Dec. 7 panel discussion on new frontiers in wagering turned into an indictment of the North American racing industry over its failure to innovate and change parochial revenue models that hinder the growth of pari-mutuel wagering.


“It’s always amazing the lack of outside investment that comes into horse racing,” said Ben Pinnick, chief executive of i-neda, a gaming consultancy based in Great Britain. “It’s a very insular business here. We need to create an environment of healthy competition.”


Pinnick and others made their comments during the University of Arizona Symposium on Racing & Gaming in Tucson.


Two PowerPoint slides offered by Pinnick were striking. One, called the “right view,” showed past-performance information made available to bettors for free. The second, called the “wrong view,” showed a past-performance PDF with a $3.95 price tag next to it.


“This is not a sustainable model,” Pinnick said. “It’s the road to ruin. Players do not want to pay over and over again to get data. You have to rationalize the relationship between data and how it’s distributed. We have to resolve this issue.”


TVG Betfair CEO Stephen Burn outlined his company’s plans to launch exchange wagering on a limited basis in California, perhaps in May 2012. Burn said a sticking point has been the revenue model.


“Racing has to be careful it doesn’t get left behind,” Burn said. “It’s too small an industry for us to be beating the crap out of each other and filing litigation. The future of the industry should be about collaboration.”


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Older Comments about Racing Industry Told To Innovate Or Suffer...

Amir LOOK at the results of most major racing in Europe: LONG stretches and teh field is all together late. The pace of the race either spreads them out of keeps them close not the racing surface
email me and I can show you a program, even send you a copy, the makes style easy to define
I'll suggest a solution but many will disagree with me.. some will say it doesnt make sense.. reduce the final straight to 1 furlong and in that case there wont be a huge gap between the horses reaching the post.. there will be battles, rivalry, jockey tactics wont pay much.. the horses with better acceleration shall prevail.. and lots of upsets of course
to travel_vic, i also started on a Commodore 64, then progressed to self taught visual basic and ended with (DABOM-HRP) a work in progress that is based on how only 2 factors, speed and position effect the outcome of a race. there is only 1 element of a race that eludes quantifying, style and the race to the rail. it seems there are two general styles of racers, front runners and gainers, their position in the gates effects the race to the rail and seems to determine the pace. with that in mind, i can only rely on cumulative results of the past.
You want people to come watch live racing and bet some money??? TRY some of these things: CLEAN the place up! Even at Woodbine, which has had a very nice makeover in recent years, they still shoot themselves in the foot by allowing bird shit to cake onto the seats. Keep the place clean at all times, including seating areas, washrooms, eating facilities. COMP regular customers more liberally-it doesn't always have to be money-offer more free food, drinks, programs, racing forms for certain (lower) amounts of money earned. DON'T charge customers for EVERYTHING! Tell me why parking and admission shouldn't always be free. It shouldn't cost between $20 and
promotion. Change the image of the MORONOIC STUPID characterizations like They're Off or Let It Ride supplementing the sterotype of the ignorant loser. The best promotion of recent times was Seabisciut and even that was not about the fans but about an amazing horse. This game can be fun and profitiable but like any skill it takes practice and a very long apprenticeship. Show and promote that not these goons
WIth more and more effort going into promoting the casinos, racing, at most venues, is being pushed and pushed further and further out of the direction their businesses are going. It is short sighted stupidity
Racing has been working on ways to better itself for the fans, and yes I understand why, because their money defnintely helps more than your avg everyday fan coming on for GA. However, I do think racing needs to open itself to fan marketing. Make more movies, and this time please don't disneyize it so much. I personally loved Seabusicut, I know it was not completely factual, but I don't think anyone can argue that it was uplifting and inspiring. Dreamer was a kid like movie, but it was overall good. Secretariat sent a good message, I think Disney did a little to much disneying though. Try to get more books out, not just betting books but books that are from jockeys, owners, trainers, whoever. Let writers get in so they can get around horses like Curlin, Rachel, Zenyatta, Cigar, Holy Bull, etc. These horses, could do so much more for the sport if marketed correctly. Also why not host contests that if you win you get a free visit to Lanes End, or get to spend the day in the jocks room or on the backside at a specific barn. What racing doesn't get is that when you bring on fans, you also may bring on bettors too. I don't bet too much but I love to handicap and if i see a horse I like I'll throw some money that way. Racing also would need to publicize before and after these things. Racing needs somebody who is good in marketing that doesn't just know horses and betting but what a fan wants, so they can market it to all audiences.
e mail me and we can go through a program side to side and advise one another on how two sets of eyes see the same data
relativity only works with the standard yardstick of pace of race. postion can be all over the map
Tom I need to find out just WHAT factors these graphs all evaluate. I am in my 30th iteration of a prorgam begun in 1984 when I used a Commodore 64...write me at travel_vic@yahoo.ca, .
why can't all the tracks in the country have their own internet betting regimes like Churchill or New York? it would be too bad for youbet or expressbet and the like but the tracks would sure benefit from the increased handle and create more jobs. i think people like me sure would like to be able to play the horses without having to drive hundreds of miles to a track or OTB in states where they don't permit internet gambling. the racing industry should wage a campaign on those states' legislatures who have been catering to the casinos' kickbacks and getting fat on the lottos.
travel_vic, would you kindly check out my blogsite at dabomhorseracingprogram.com? i'd greatly appreciate a knowledgable opinion. the program is straightforward and interactive, like a game, and video games are extremely popular with the younger generation. to attract the new handicappers, they should be able to play the horses without overtaxing their brains.
Tom : the fewer aspects you consider, the better your long term results will be
i kinda agree and have a computer program that can help. it's called dabom-hrp (Data Analysis of Bi-Optional Matching Horse Racing Program). it's so simple a caveman can do it. the huge amount of information from publishers available to the handicappers is overwhelming and therefore discouraging to a novice. the owners, breeders, trainers, jockeys and tracks have put together the best sporting event and it's greatly appreciated. but the bottom line is the horse race itself. that's where my program concentrates. it's simply all about position, speed and results. the racing industry is fine except for the enormous takeouts. the new internet public just needs a simpler way to understand and thus participate.
To travel-Vic. Agreed
this is a surprise??

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