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NYRA, Gulfstream Agreement Pays Off

The New York Racing Association, Inc. (NYRA) experienced tremendous export handle growth, especially through its online and telephone NYRA Rewards platforms, on Gulfstream Park's races during the Florida track's recently concluded meet after the two tracks agreed to stagger their post times approximately 15 minutes apart.

By coordinating post times, NYRA was able to show live racing from both Aqueduct Racetrack and Gulfstream on The NYRA Network, channel 71 on Time Warner's basic cable system in New York City. NYRA Rewards customers responded by betting an additional 63 percent online and 68.7 percent over the telephone on Gulfstream's races on an average daily basis.

Overall, NYRA's average daily Gulfstream handle, which includes bets placed at Aqueduct, the Belmont Café, and through NYRA Rewards, was $458,855, up 21.1 percent.

In 2012, Gulfstream patrons wagered $8,061,029 on Aqueduct's races, a 13 percent increase over comparable dates in 2011.

"We would like to thank Track President and General Manager Tim Ritvo and everyone else at Gulfstream Park for their cooperation," said NYRA President and CEO Charles Hayward. "Fans could easily follow racing from two of the premier wintertime venues, and we appreciate their enthusiastic response. We look forward to continuing to work together with Gulfstream's management team."

With the conclusion of Gulfstream's meet on April 8, NYRA is now coordinating post times with Keeneland, with the NYRA Network showing live races from both tracks.

 

 

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