IZOD has signed on as a meet sponsor at Monmouth Park this summer
and as the title sponsor for the track’s signature race, the $1-million
Haskell Invitational Stakes (G1) on August 1.
IZOD will have a presence through on-site signage, in the track’s
simulcast signal, and through promotional activities during Monmouth’s
50-day meeting, which will offer $50-million in purses.
Parent company Phillips-Van Heusen has shifted marketing efforts for
IZOD toward sports sponsorships in recent years. Izod has been a
sponsor of the New Jersey Nets since 2006. A year later, the company
purchased the naming rights to the Meadowlands arena from the New
Jersey Sports and Exposition Authority, the owner and operator of
Monmouth. The Nets played there at the time.