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McPeeks Launch Horse Races Now! App

31 January 2009: Trainer Ken McPeek at Gulfstream Park in Hallandale, Florida.
Kenny and Sue McPeek, past winners of the Big Sport of Turfdom Award, today announced the launch of their iPhone, iPad and iPod Touch application created to provide the most comprehensive horse racing video and data for new fans and veteran horseplayers alike.   Horse Races NOW!, The Coolest Horse Racing App EVER! ®, is a mobile app being offered free, for a limited time.

 

Kenny and Sue’s passion for horse racing sparked the idea for this application. “Sue and I felt there was a strong need for a unique app designed to deliver live video and replays of horse races in order to get all the data into the hands of new audiences and experienced horseplayers alike,” said Kenny McPeek, trainer of over 120 stakes-winning Thoroughbreds, “It’s like having the program to every racetrack in the palm of your hand. It alerts the user before, during and after each race with unique sounds via push notifications. I believe fans will love it. ” Horse Races NOW! is NOT a wagering device.  It can be downloaded by anyone, any age, living anywhere.    Currently it’s only available as an Apple product, with long term hopes to bring the application to Android users as well. 

 

           Features of the new iPhone and iPad application include:

·          Overnight entries for upcoming races

·          Streaming live video from participating racetracks

·          Results and payoffs delivered quickly

·          Race Replays from participating racetracks

·          Select your Favorites- Racetracks, Horses, Trainers and Jockeys

·          Push notifications for each Favorite, so you never miss a race again

·          Search engine to find race replays from participating racetracks

 

         

It is important to understand that Horse Races NOW! is working to add new racetracks every day. The goal is to expand the fan base and to bring racing into mainstream like other sports. The app, developed and engineered by The Jockey Club Technology Services, has benefitted from the full cooperation of  Keeneland, and the National HBPA, among others. Kenny and Sue both agree, “We needed to create this application for the right reasons and not necessarily for monetary reasons.”   Giving back to the industry and the fans means a lot to both Kenny and Sue McPeek.  Their passion for horse racing sparked the idea and every effort will be made to give back to the industry.  None of this would be possible without the horses, horsemen and racetracks.  If Horse Races NOW! becomes successful financially, each of them will be rewarded.    The goal would be a profit sharing approach in the form of a purse supplement.   The amount will be determined by the number of fans that watch each racetrack, of which the application has records.   At this stage, their investment has been large and the application is offered Free.   Eventually, their goal is to charge a minimal monthly fee to cover ongoing expenses and maintenance of the application. When and if profits exist, they will be shared.   “We are determined to keep pricing low so that it attracts and keeps new fans.” said Kenny McPeek.    The McPeek’s motivation to invest in Horse Races NOW! is their dedication to fan participation and easy viewing of horse racing worldwide.   The sport needs something new and different, and their hope is that Horse Races NOW! is the answer.

 

About Horse Races NOW! ®

 

Horse Races NOW! ®, and The Coolest Horse Racing App EVER! ® are registered trademarks of Sue McPeek and Kenny McPeek, with offices headquartered at Magdalena Farm in Lexington, KY, the home of McPeek Racing.  McPeek Racing specializes in the selection, management and training of Thoroughbred racehorses.  For more information about Horse Races NOW!, please visit www.HorseRacesNow.com Horse Races NOW! can also be found on Facebook, Twitter, LinkedIn and YouTube.  To download the app, click this link directly from this press release while on your iPhone: http://itunes.apple.com/us/app/horse-races-now-preview/id511997756?mt=8

 

    

 

 

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