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Kentucky Derby 2014 Business Notes

Second-Highest Attendance in Track History at 164,906
 
LOUISVILLE, Ky. (May 3, 2014) – It was perfect weather for the 140th running of the $2 million Kentucky Derby Presented by Yum! Brands as 164,906 fans, the second-highest attendance in Derby history, packed historic Churchill Downs Racetrack to watch California Chrome win America’s Greatest Race.
 
On-track wagering on the Derby race totaled $11.9 million, an increase of 4 percent from the 2013 total. On-track wagering on the Derby program of $23.4 million was an 11 percent increase from 2013.  Wagering from all-sources on the Kentucky Derby race card totaled $186.6 million, an increase of 1 percent over the 2013 total of $184.6 million and ties the all-time record set in 2012.  All-sources wagering on the Kentucky Derby race declined 1 percent to $129.2 million.
 
On-track guests, from Infielders to guests of The Mansion, had an incredible view of the greatest two minutes in sports on the recently unveiled $12 million Panasonic 4K high-definition Big Board video board. As the largest 4K video board in the world, it sits 80 feet above the ground and measures 171 feet wide by 90 feet tall.  
 
Along with the Big Board, grandstand patrons had a dramatic new experience in the new 2,400-seat Grandstand Terrace and Rooftop Garden. This new section offered fresh and updated amenities including new food and beverage and wagering locations, VIP sections, gathering spaces and 376 new or renovated restrooms that resulted in improved service and a more enjoyable experience for patrons.
 
Churchill Downs returned $147.8 million to bettors, which amounts to 79 percent of total wagering on the Derby Day race card.  Additionally, purses earned from the Derby Day race card approximated $9.5 million that will be paid out to horsemen during the remainder of the 2014 racing meets. 
 
RACE COMMENTARY
“We congratulate all those involved with California Chrome and his victory in this year’s 140th running of the Kentucky Derby Presented by Yum! Brands,” said Kevin Flanery, president of Churchill Downs Racetrack.  “We are proud of the enduring tradition that is the Kentucky Derby and the high-quality racing performances we saw today by the horses, jockeys, trainers and owners who participated.  Honoring that tradition, we continue to make the sizeable investments that ensure Churchill Downs remains the premier venue for ‘big event’ racing.”
 
BUSINESS COMMENTARY
“Kentucky Oaks and Derby week continue to be significant drivers of the Company’s growth performance,” said Robert L. Evans, Chairman and CEO of Churchill Downs Incorporated.  “We preliminarily estimate record growth in Adjusted EBITDA of $7.5-to-$9.5 million from this year’s Kentucky Oaks and Derby week.”  
 
DIGITAL DERBY
For Derby Day, TwinSpires.com, the country’s leading online wagering platform, handle on all racing totaled a record $21.5 million, up 6 percent over $20.3 million in 2013. For the Derby race itself, handle totaled a record $11.3 million on TwinSpires.com, up 12 percent from $10.0 million in 2013.
 
Fans of the Kentucky Derby on Facebook totaled a record 342 thousand people, up 37 percent over last year’s 249,000. Total unique visitors to KentuckyDerby.com over Derby weekend totaled 2.8 million, up 15 percent over last year.
 
DERBY WINNER
California Chrome, owned and bred by Steve Coburn and Perry Martin, rolled to a five-length lead in the middle of the stretch and held off a late charge of 37-1 longshot Commanding Curve to win by 1 ¾ lengths as the 5-2 favorite.  The victory by the owners and trainer Art Sherman, who at 77 became the oldest trainer to saddle a Kentucky Derby winner, came in their first attempts to win the race.  It was the second Kentucky Derby triumph for jockey Victor Espinoza, who also won the race in 2002 aboard War Emblem.  California Chrome is only the fourth horse bred in California to win the race in its 140-year-history and the first since 1962.
 
The winner covered 1 ¼ miles over a fast track in 2:03.66 as he won his fifth consecutive race and scored his seventh victory in 11 career races. The victory was worth $1,442,800 and increased California Chrome’s earnings to $2,577,650.
 
DERBY WEEK WRAP-UP
All-sources handle for Opening Night, Saturday April 26, through Derby Day, Saturday, May 3, 2014, was $253.8 million, down 2 percent from 2013’s $258.5  million. Attendance for those five days was up 5 percent to 348,530 from 331,922 in 2013.
 
The fifth annual Taste of Derby presented by Stella Artois, held on Thursday, May 1, at the Kentucky Exposition Center, carried on its tradition of good taste with a record crowd of almost 1,500.
 
Since its inception in 2010, Churchill Downs has donated a total of $300,000 to hunger relief organizations around the world through this event. Partial proceeds from 2014’s Taste of Derby will go to Dare to Care and hunger relief organizations in areas represented by the participating chefs.

 

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