has expanded its wagering options to now include online—via Keeneland
Select, the official advance deposit wagering (ADW) platform of the
Available to residents of Kentucky, Ohio, Florida, Louisiana and
Arkansas, Keeneland Select sets itself apart from other ADWs by
earmarking a portion of its proceeds to players in the form of a simple,
yet lucrative rewards program and to the industry in the form of higher
purses and investment in research and development.
Keeneland itself, Keeneland Select will emphasize customer service and
attention to detail,” said Keeneland President and CEO Nick Nicholson.
“By earmarking a portion of our proceeds for areas such as player
development and racing purses, we are continuing the Keeneland
philosophy of giving back and doing what is best for the industry.”
Goodman, Keeneland’s Director of Simulcasting, and industry veteran Ed
Meyer will lead Keeneland Select’s day-to-day efforts.
recognize that there is a large group of players who are underserved
and we think Keeneland Select’s approach will resonate with them,”
Goodman said. “Our rewards program is straightforward. For every $5,000
you wager, $50 goes back into your account. Plus, our best players will
have access to special perks, including VIP access during Keeneland’s
Keeneland Select is powered by TwinSpires.com, a subsidiary of Churchill Downs Incorporated.
was a pleasure to be involved in the development and launch of the
Keeneland Select online wagering platform," TwinSpires.com President
Rohit Thukral said. "The site is supported by TwinSpires.com's
technology platform and experienced player services team, but features a
user interface and customer experience that is uniquely Keeneland's and
matches the racing association's storied tradition. We're excited to
see this project come to fruition."