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Breeders Cup 2015

Keeneland Launches ADW Platform

Keeneland has expanded its wagering options to now include online—via Keeneland Select, the official advance deposit wagering (ADW) platform of the Keeneland Association.


Available to residents of Kentucky, Ohio, Florida, Louisiana and Arkansas, Keeneland Select sets itself apart from other ADWs by earmarking a portion of its proceeds to players in the form of a simple, yet lucrative rewards program and to the industry in the form of higher purses and investment in research and development.


“Like Keeneland itself, Keeneland Select will emphasize customer service and attention to detail,” said Keeneland President and CEO Nick Nicholson. “By earmarking a portion of our proceeds for areas such as player development and racing purses, we are continuing the Keeneland philosophy of giving back and doing what is best for the industry.”


Jim Goodman, Keeneland’s Director of Simulcasting, and industry veteran Ed Meyer will lead Keeneland Select’s day-to-day efforts.


“We recognize that there is a large group of players who are underserved and we think Keeneland Select’s approach will resonate with them,” Goodman said. “Our rewards program is straightforward. For every $5,000 you wager, $50 goes back into your account. Plus, our best players will have access to special perks, including VIP access during Keeneland’s live meet.” 


Keeneland Select is powered by TwinSpires.com, a subsidiary of Churchill Downs Incorporated.


"It was a pleasure to be involved in the development and launch of the Keeneland Select online wagering platform," TwinSpires.com President Rohit Thukral said. "The site is supported by TwinSpires.com's technology platform and experienced player services team, but features a user interface and customer experience that is uniquely Keeneland's and matches the racing association's storied tradition. We're excited to see this project come to fruition."


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