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  • Tonito M. is much the best in the Oklahoma Derby! Posted 1 day ago
  • The well-bred Imperia rolls late to score in the Pilgrim! Posted 1 day ago
  • Lady Eli kicks it in to run away with the Miss Grillo! Posted 1 day ago
  • American Pharoah strides out in the FrontRunner! Posted 2 days ago
  • Beholder a bit short, but still best in the Zenyatta! Posted 2 days ago
  • Tonalist impressively wins the Jockey Club Gold Cup! Posted 2 days ago
  • Main Sequence wins a thriller over Twilight Eclipse in the Joe Hirsch Turf Classic! Posted 2 days ago
  • Private Zone battles his way to a 2nd straight Vosburgh! Posted 2 days ago
  • Stephanie's Kitten powers on by in the Flower Bowl! Posted 2 days ago
  • Belle Gallantey demolishes the field in the Beldame! Posted 2 days ago

I Want My TV, No Matter The Cost

We were chatting about television spend on twitter recently - primarily the Derby prep race spend - and I uttered the words "the CPA was horrid". CPA, or cost per acquisition, is how much it costs you, or any business, to land a new customer.Marketing spend is not really that… Read More

 

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