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  •  Better Lucky rolls late in the Shine Again!Posted 1 day ago
  •  Fashion Alert outduels Take Charge Brandi in the Schuylerville!Posted 4 days ago
  •  Enterprising flies late to win the Oceanside!Posted 5 days ago
  •  Belle Gallantey shocks Princess of Sylmar in the Delaware Handicap!Posted 10 days ago
  •  Finnegans Wake defeats Admiral Kitten by an eyelash in the Arlington 'Cap!Posted 10 days ago
  • There will be a Pick Six carryover of $167,021 when racing resumes Friday at Los Alamitos.Posted 12 days ago
  • There will be a Pick Six carryover of $42,460 when racing resumes Thursday at Los Alamitos.Posted 13 days ago
  •  Assateague goes wire to wire in the Dr. James Penny Memorial!Posted 14 days ago
  •  Assateague goes wire to wire in the Dr. James Penny Memorial!Posted 14 days ago
  • Clearly Now breaks the 7f track record at Belmont - 1:19.96.Posted 17 days ago

I Want My TV, No Matter The Cost

We were chatting about television spend on twitter recently - primarily the Derby prep race spend - and I uttered the words "the CPA was horrid". CPA, or cost per acquisition, is how much it costs you, or any business, to land a new customer.Marketing spend is not really that… Read More

 

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