Ticker
  • Australia very impressive in the Juddmonte International! Posted 12 hours ago
  • Postponed gallops away in the Great Voltigeur! Posted 13 hours ago
  • Endless Chatter wins her third straight in the Summer Colony! Posted 2 days ago
  • Judy the Beauty rolls right on by in the Rancho Bernardo!Posted 3 days ago
  • Main Sequence surges late to win the Sword Dancer! Posted 3 days ago
  • Moulin De Mougin swoops up the rail to win the Mabee! Posted 10 days ago
  • Enterprising rolls from last in the La Jolla! Posted 11 days ago
  • Cassatt much the best in the Monmouth Oaks! Posted 11 days ago
  • Wallyanna upsets the Hall of Fame with a late rush! Posted 12 days ago
  • Tricky Hat wins the John's Call by half a whisker! Posted 14 days ago

Horse Racing in Transition

Article Preview... 

“The racing market is forcing a decline in the number of races,” says Doug Reed, director of the University of Arizona Race Track Industry Program.  “I’ve often said there’s too much racing, and the market is proving me correct.” 

Though track attendance continues to be high on big race days—the Santa Anita Derby and Del Mar opening days often draw large crowds—on a regular race day these tracks designed to seat more than 50,000 seem nearly empty.  Those who do show up are usually the same core customers of older generation handicappers and racing enthusiasts, thus the racing industry is making changes to revitalize the sport.

“I think the best way to try to attract new customers is through special events at the track,” Reed says.  “Most games you can watch better on television at home, but coming to the track is also about the experience.  Still, you have to keep your core customers happy.”

To read the entire article visit: https://www.nitrocloud.com/p/MjG8UP-ewx_gLLOO3s-RmJ 


 

comments powered by Disqus

Related Pages

Related Stories

Top Stories