Ticker
  • Lady Shipman sets a new track record in the OBS Sprint Stakes (Fillies). Posted 6 hours ago
  • Constitution covers 5F in 1:00 1/5 , fastest of 7 at Palm BeachPosted 1 day ago
  • Pure Tactics score down the hill in the Clocker's Corner. Posted 2 days ago
  • California Chrome breezes a mile in 1:41 2/5 at Los AlPosted 2 days ago
  • El Kabeir worked 5F at Belmont in 1:01.59 (2/19)Posted 2 days ago
  • Cassatt hangs on to win the Houston Ladies Classic.Posted 2 days ago
  • Alert Bay skims the rail to win the California Cup Turf Classic. Posted 3 days ago
  • Mischief Clem edges Pulmarack in the California Cup Derby. Posted 3 days ago
  • Birdatthewire rolls to a powerful victory in the Forward Gal. Posted 3 days ago
  • Singing Kitty proves best in the California Cup Oaks. Posted 3 days ago

Horse Racing in Transition

Article Preview... 

“The racing market is forcing a decline in the number of races,” says Doug Reed, director of the University of Arizona Race Track Industry Program.  “I’ve often said there’s too much racing, and the market is proving me correct.” 

Though track attendance continues to be high on big race days—the Santa Anita Derby and Del Mar opening days often draw large crowds—on a regular race day these tracks designed to seat more than 50,000 seem nearly empty.  Those who do show up are usually the same core customers of older generation handicappers and racing enthusiasts, thus the racing industry is making changes to revitalize the sport.

“I think the best way to try to attract new customers is through special events at the track,” Reed says.  “Most games you can watch better on television at home, but coming to the track is also about the experience.  Still, you have to keep your core customers happy.”

To read the entire article visit: https://www.nitrocloud.com/p/MjG8UP-ewx_gLLOO3s-RmJ 


 

comments powered by Disqus

Related Pages

Related Stories

Top Stories