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Horse Racing in Transition

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“The racing market is forcing a decline in the number of races,” says Doug Reed, director of the University of Arizona Race Track Industry Program.  “I’ve often said there’s too much racing, and the market is proving me correct.” 

Though track attendance continues to be high on big race days—the Santa Anita Derby and Del Mar opening days often draw large crowds—on a regular race day these tracks designed to seat more than 50,000 seem nearly empty.  Those who do show up are usually the same core customers of older generation handicappers and racing enthusiasts, thus the racing industry is making changes to revitalize the sport.

“I think the best way to try to attract new customers is through special events at the track,” Reed says.  “Most games you can watch better on television at home, but coming to the track is also about the experience.  Still, you have to keep your core customers happy.”

To read the entire article visit: https://www.nitrocloud.com/p/MjG8UP-ewx_gLLOO3s-RmJ 


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