The Breeders’ Cup, Thoroughbred racing’s most prestigious
global event, and Hello Race Fans, Incorporated, an online media company
focused on horse racing fan education and information, have announced the
launch of a fan education editorial initiative.
As part of the agreement, Hello Race
Fans will create original Breeders’ Cup relevant fan education content for use
on all Breeders’ Cup websites in 2012. In addition, selected, existing Hello
Race Fans content will be supplied.
This year’s Breeders’ Cup World
Championships, consisting of 15 races and purses totaling more than $25
million, will be held on November 2-3 at Santa Anita Park in Arcadia, Calif.,
and will be televised live on the NBC Sports Network. The Breeders’ Cup Classic
will be shown live and in primetime on NBC.
“The Breeders’ Cup always attracts
new and motivated fans,” said Dana Byerly, Hello Race Fans Co-founder. “We’re
excited to have Hello Race Fans’ content play a part in educating new and
“Educating fans is important to the
Breeders’ Cup, which is why we have supported Hello Race Fans since its
inception,” said Peter Rotondo, Vice President, Media and Entertainment,
Breeders’ Cup. “Now, we are thrilled to enhance our online offerings with
content from Hello Race Fans.”