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Handle, Field Size Up at Betfair Hollywood Park

Hollywood Park logo.
Photo: Hollywood Park
Betfair Hollywood Park showed appreciable gains in all sources handle and field size during the 2012 Autumn meet.

The live portion of the 24-day season concluded December 15 and was followed by seven days of simulcasts.

Average daily handle was up 13.8 per cent. The average per day was $9.15 million, compared to $8.42 million a year ago.

Helping spur this increase was a massive boost in advance deposit wagering. The total daily average ADW handle ($2,348,761) was up 27.6 per cent over 2011 with $1,414,607 of that ADW handle generated in Southern California. Television Games Network (TVG) was responsible for facilitating 63 per cent of the Southern California ADW handle.

The average daily Southern California attendance rose 3.1 per cent, improving from 9,338 in 2011 to 9,630 in 2012. The average daily on-track handle jumped from $792,464 during the 2011 Autumn meet to $845,239 in 2012, an increase of 6.7 per cent.

Field size rose for a third consecutive year, increasing to 8.19 starters per race in 2012 from 7.89 in 2011 and 7.33 two years earlier. The recent Autumn meet finished with a flourish, attracting 228 entrants for 21 races over the final two days.

 “We’re very pleased with the increases in handle and field size,’’ said Betfair Hollywood Park president Jack Liebau. “The numbers are a reflection of how the business has changed throughout the country with the sizable growth in advance deposit wagering.’’

The 2013 Spring/Summer meet at Betfair Hollywood Park, which will celebrate the track’s 75th anniversary, begins Thursday, April 25 and will continue through Sunday, July 14.  

 

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