With an expanded calendar that will result in live
racing in Arcadia from Dec. 26 through June 29, Santa Anita Park has
announced a comprehensive promotions schedule that will be complemented
by an advertising campaign that includes social media, television and
radio, and conventional print advertising.
Beginning with its traditional wall calendar giveaway on opening day,
the track has a full load of exciting promotions that cover the first
month of the meet. This year’s calendar, which is free with paid
General Admission, is themed “Flying Silks,” in honor of owners’ colors
worn by jockeys and carried by their respective mounts.
Here’s a quick look at Santa Anita’s early promotional offerings:
--Free Wall Calendar. Available with paid General Admission, on Opening Day, Dec. 26.
--End Zone Package.
Available each weekend adjacent to Sirona’s Bar through Big Game
Sunday, Feb. 2. $20 Package includes: All top NCAA and all NFL games
on 18 HD Flatscreen monitors. A delicious buffet from 12 noon to 3
p.m., featuring pizza, pork sliders, salad and all-beef hot dogs.
General Admission and a racing program. One complimentary cocktail AND,
special beer prices that include $3 Buds (12 oz.) and $14 pitchers.
YOU MUST BE 21 YEARS OF AGE TO ENTER THE END ZONE.
This includes Club House admission (complete with box seating and
racing program), a signature Craft Brew from Farriers (featuring the
local Los Angeles Golden Road Brewing Co.), and an entrée from one of
Santa Anita’s brand new Club House Mezzanine eateries. The Farriers
Package also includes a commemorative pint glass—yours for the taking!!
Weekday packages are $40, weekends, $50. To purchase a Farriers
Package, please visit santaanita.com/events.
--New Year’s Day. It’s Dollar Day to ring in 2014!! Hot dogs, beers and sodas are all priced at just one dollar.
--Photography Day, Jan 10. Santa
Anita Park provides some of the most spectacular still photo and video
opportunities in the world of sports. A field of endeavor with
expanding opportunities, sports photographers of all levels are welcome
to participate and gain unprecedented access to Thoroughbred workouts
and Paddock areas to capture morning and afternoon action. A question
and answer session with track photographers, trainers, jockeys and
management will follow a buffet style breakfast at Clockers’ Corner.
Registration begins at 7:30 a.m. and breakfast is served at 10 a.m.
Advance tickets are $20 ($25 day of event) and kids under 18 can
participate for $12. Tickets include General Admission, General
Parking, breakfast and media credentials for the entire day. Please
visit santaanita.com/events for details.
--Martin Luther King Day: Santa Anita is open for live racing as it honors the beloved Civil Rights leader on Monday, Jan. 20. One dollar beers, hot dogs and sodas will be offered throughout the day.
--Sunshine Millions Cal Cup Day, Jan. 25: In
addition to a full complement of outstanding graded and statebred
racing, Santa Anita will also host the Sunshine Millions/Cal Cup Wine
Festival. A wide array of California wines will be available. General
and VIP Packages will be offered to all attendees. For details and
advance ticketing, please visit santaanit.com/events.
Anita’s traditional winter meeting will run through April 20, and, due
to the closure of Hollywood Park, a separate, spring race meeting will
get underway at The Great Race Place on April 25 and continue through
June 29. This meeting will feature twilight post times on Fridays and
will be comprised of both new and existing stakes races.