Breeders’ Cup and Xpressbet, LLC, one of the
industry’s largest and most respected Advance Deposit Wagering
(‘ADW’) providers, today announced a multi-year agreement which
makes Xpressbet the official Wagering Partner of the Breeders’ Cup World
Championships and the title sponsor of the Breeders’ Cup Sprint.
Breeders’ Cup, Thoroughbred racing’s most prestigious global event,
consisting of 15 races and purses and awards totaling more than $25 million,
will be held on November 2-3 at Santa Anita Park in Arcadia, Calif.
The Breeders’ Cup will be televised live by the NBC Sports Network.
$1.5 million Xpressbet Breeders’ Cup Sprint annually draws the
world’s fastest horses to the World Championships. The Xpressbet
Breeders’ Cup Sprint is open to horses 3-years-old and older, and will be
contested at a distance of three-quarters of a mile (six furlongs).
are very excited to begin a new partnership with Xpressbet as the official
wagering provider of the Breeders’ Cup and title sponsor of the Xpressbet
Breeders’ Cup Sprint,” said Craig Fravel, Breeders’ Cup
President and CEO. “As an industry leader, Xpressbet will play an
integral role in providing the excitement of wagering to our customers, and in
helping to increase the growth of the Breeders’ Cup in North
America and overseas.”
President, Ron Luniewski adds: "We felt there was no better fit for
Xpressbet than the Sprint, where the fastest, classiest and highest-quality
runner in the field often crosses the wire first. At Xpressbet, we offer our
customers a fast and streamlined wagering interface, as well as responsive and
friendly customer service representatives, all of which allow our customers to
quickly and effortlessly place their wagers. In the industry of online
wagering, speed is absolutely the name of the game."
support of the partnership, Xpressbet is planning a comprehensive activation
campaign to include traditional, online and on-track elements.