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Breeders' Cup, Xpressbet Forge Partnership

Breeders' Cup 2012 logo.
Breeders’ Cup and Xpressbet, LLC, one of the industry’s largest and most respected Advance Deposit Wagering (‘ADW’) providers, today announced a multi-year agreement which makes Xpressbet the official Wagering Partner of the Breeders’ Cup World Championships and the title sponsor of the Breeders’ Cup Sprint.


The Breeders’ Cup, Thoroughbred racing’s most prestigious global event, consisting of 15 races and purses and awards totaling more than $25 million, will be held on November 2-3 at Santa Anita Park in Arcadia, Calif. The Breeders’ Cup will be televised live by the NBC Sports Network.


The $1.5 million Xpressbet Breeders’ Cup Sprint annually draws the world’s fastest horses to the World Championships. The Xpressbet Breeders’ Cup Sprint is open to horses 3-years-old and older, and will be contested at a distance of three-quarters of a mile (six furlongs). 


“We are very excited to begin a new partnership with Xpressbet as the official wagering provider of the Breeders’ Cup and title sponsor of the Xpressbet Breeders’ Cup Sprint,” said Craig Fravel, Breeders’ Cup President and CEO. “As an industry leader, Xpressbet will play an integral role in providing the excitement of wagering to our customers, and in helping to increase the growth of the Breeders’ Cup in North America and overseas.”


Xpressbet President, Ron Luniewski adds: "We felt there was no better fit for Xpressbet than the Sprint, where the fastest, classiest and highest-quality runner in the field often crosses the wire first. At Xpressbet, we offer our customers a fast and streamlined wagering interface, as well as responsive and friendly customer service representatives, all of which allow our customers to quickly and effortlessly place their wagers. In the industry of online wagering, speed is absolutely the name of the game."


In support of the partnership, Xpressbet is planning a comprehensive activation campaign to include traditional, online and on-track elements.



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