Zenyatta proved popular across the United States Nov. 6 as television ratings soared for the second day of the Breeders' Cup, which was highlighted by the mare's appearance in the Breeders' Cup Classic (gr. I).
From 6:15-7:15 p.m. EDT, the segment that included the Classic, ESPN
reported overnight ratings of 3.1, compared with a 1.1 for the final
hour a year ago. Ironically, Zenyatta also ran during that time segment
in 2009, but was not nearly as well-known on a national basis.
Read More