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BC Launches Tweeters' Cup 2012

Breeders' Cup 2012 logo.
The Breeders’ Cup announced today the launch of the Tweeters’ Cup (www.tweeterscup.com), a virtual initiative that will encourage fans and celebrities to participate by Tweeting their pick for the Breeders’ Cup Classic. For every tweet, the Breeders’ Cup will donate $1 (up to $75,000) to the Breeders’ Cup official charity, Children Mending Hearts. The Breeders’ Cup will also pick a participant at random that uses the designated hashtag, #tweeterscup or #BC12, to receive VIP trip to the 30th running of the Breeders’ Cup World Championships, which will be held at Santa Anita Park in Arcadia, Calif.


Back in its second year, the Tweeters’ Cup, which launches today, will run up until post time of the Breeders’ Cup Classic on Saturday, Nov. 3 at 8:30 p.m. ET / 5:30 p.m. PT.


“Everyone has a favorite leading into the Breeders’ Cup Classic and there’s always a lot of conversation on Twitter around the Breeders’ Cup.” said Peter Rotondo, Breeders’ Cup Vice President of Media and Entertainment. “The Tweeters’ Cup combines people’s excitement for the race, while streamlining the conversations already happening within social media.”


TweetersCup.com features a display of the 12 horses in the Classic field, including favorites Game On Dude and Flat Out, with a running tally of how many tweets (votes) each horse has received. The site also contains a live feed of @BreedersCup, in addition to hashtags #tweeterscup and #BC12, so fans can easily follow the conversation.


For more information about the Tweeters’ Cup, follow the Breeders’ Cup at @BreedersCup on Twitter or visit tweeterscup.com.





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