One Thursday in April of 1979, Keeneland president Ted Bassett let me
use his box to entertain an NBC executive. He knew I was trying to sell
the television rights to what is now the Rolex 3-Day Event.
not involved with Thoroughbreds at that time, so it wasn’t until
reading Ted’s award-winning autobiography, “My Life,” that I realized
the significance of his gesture. That was the day Spectacular Bid won
the Bluegrass Stakes...