Ticker
  • Highland Reel wins another big one, this time in the Prince of Wales's at Royal Ascot.Posted 3 days ago
  • Highland Reel (2-1) powers to victory in the Prince of Wales's Stakes (G1) at Royal AscotPosted 3 days ago
  • Lady Aurelia (2-1) easily wins at Royal Ascot again in the King's Stand (G1).Posted 4 days ago
  • Timeline (1-10) cruises in Monmouth's Pegasus Stakes to remain perfect..Posted 5 days ago
  • Sweeping Paddy (7-2) pounces and scores in the Regret Stakes.Posted 6 days ago
  • Gun Runner (1-2) romps home much the best in the Grade 1 Stephen Foster.Posted 6 days ago
  • Forever Unbridled (1-1) way too much for her Fleur de Lis foes.Posted 6 days ago
  • Kasaqui (3-1) rolls down the lane to victory in the Wise Dan.Posted 6 days ago
  • Faypien (7-2) edges Mopotism in the Grade 2 Summertime Oaks.Posted 6 days ago
  • McCraken (1-5) rolls to a facile score in the Matt Winn.Posted 6 days ago
Breeders Cup 2015
Royal Ascot 2017

Kentucky Derby 2014 Logo Unveiled

Kentucky Derby 2014
LOUISVILLE, KY (Friday, Sept. 6, 2013) – The official event logos for the Kentucky Derby 2014 and the Kentucky Oaks were released Friday (Sept. 6) by Churchill Downs Racetrack, and officially licensed apparel featuring the new marks are now available for purchase online at www.KentuckyDerbyStore.com.
 
Kentucky Derby 2014
 
Both logos were designed by SME for the sixth consecutive year. For this special anniversary year, SME took inspiration from the faceted, brilliant nature of jewels and gemstones to treat the ‘140’ year. The treatment also references the decorative styling of jockey silks, enabling SME to deliver an identity that pays homage to both the traditions and pedigree of these iconic brands. Maintaining the unique Kentucky Derby and Kentucky Oaks’ color palettes, and evergreen brand marks of the rose and stargazer lily respectively, allows both events to promote and differentiate their distinct identities.
 
Kentucky Oaks 2014
 
 
 
“The 140th runnings of the Kentucky Derby Presented by Yum! Brands and Longines Kentucky Oaks present a return to the traditions that make these events such a treasured part of our national pastimes,” said Edward O’Hara, Chief Creative Officer and Senior Partner of New York-based SME. “Classic retaining shapes and flowing banners of red and pink pay homage to the timeless and almost patriotic nature of these beloved races.”
 
 
The Kentucky Derby and Kentucky Oaks 140 marks will be applied across a variety of merchandise and licensing opportunities. The 2014 merchandise mix at www.KentuckyDerbyStore.com will feature event and lifestyle apparel for men, women, children and pets. Other collectables, additional apparel and gift items, including the popular collectable Kentucky Derby mint julep glassware, are scheduled for release later this fall prior to the holiday season. 

 

comments powered by Disqus

Older Comments about Kentucky Derby 2014 Logo Unveiled...

Not awful...I hope they didn't pay a lot for it...

Top Stories