Ticker
  • Classic Empire and Champagne Room are Champion Juveniles.Posted 10 hours ago
  • Arrogate and Songbird were America's Best 3yo's in 2016.Posted 10 hours ago
  • California Chrome and Beholder are the Champion Older Dirt Horses.Posted 11 hours ago
  • Tepin and Flintshire are the Champions of the Turf.Posted 11 hours ago
  • Drefong and Finest City are the Eclipse Award winning Sprinters.Posted 12 hours ago
  • Guest Suite (5-2) powers home best in the Lecomte Stakes.Posted 14 hours ago
  • Hy Riverside (3-1) gets the bob to win the Sunshine Millions Classic.Posted 14 hours ago
  • Finest City (2-5) easily scoots away in the Grade 2 Santa Monica.Posted 14 hours ago
  • Farrell (4-5) rolls to victory in the Silverbulletday Stakes at Fair Grounds.Posted 15 hours ago
  • Hawaakom (7-2) rolls home late to win the Louisiana Stakes.Posted 16 hours ago

Kentucky Derby 2014 Logo Unveiled

Kentucky Derby 2014
LOUISVILLE, KY (Friday, Sept. 6, 2013) – The official event logos for the Kentucky Derby 2014 and the Kentucky Oaks were released Friday (Sept. 6) by Churchill Downs Racetrack, and officially licensed apparel featuring the new marks are now available for purchase online at www.KentuckyDerbyStore.com.
 
Kentucky Derby 2014
 
Both logos were designed by SME for the sixth consecutive year. For this special anniversary year, SME took inspiration from the faceted, brilliant nature of jewels and gemstones to treat the ‘140’ year. The treatment also references the decorative styling of jockey silks, enabling SME to deliver an identity that pays homage to both the traditions and pedigree of these iconic brands. Maintaining the unique Kentucky Derby and Kentucky Oaks’ color palettes, and evergreen brand marks of the rose and stargazer lily respectively, allows both events to promote and differentiate their distinct identities.
 
Kentucky Oaks 2014
 
 
 
“The 140th runnings of the Kentucky Derby Presented by Yum! Brands and Longines Kentucky Oaks present a return to the traditions that make these events such a treasured part of our national pastimes,” said Edward O’Hara, Chief Creative Officer and Senior Partner of New York-based SME. “Classic retaining shapes and flowing banners of red and pink pay homage to the timeless and almost patriotic nature of these beloved races.”
 
 
The Kentucky Derby and Kentucky Oaks 140 marks will be applied across a variety of merchandise and licensing opportunities. The 2014 merchandise mix at www.KentuckyDerbyStore.com will feature event and lifestyle apparel for men, women, children and pets. Other collectables, additional apparel and gift items, including the popular collectable Kentucky Derby mint julep glassware, are scheduled for release later this fall prior to the holiday season. 

 

comments powered by Disqus

Older Comments about Kentucky Derby 2014 Logo Unveiled...

Not awful...I hope they didn't pay a lot for it...

Top Stories