Ticker
  • Australia very impressive in the Juddmonte International! Posted 17 hours ago
  • Postponed gallops away in the Great Voltigeur! Posted 17 hours ago
  • Endless Chatter wins her third straight in the Summer Colony! Posted 2 days ago
  • Judy the Beauty rolls right on by in the Rancho Bernardo!Posted 3 days ago
  • Main Sequence surges late to win the Sword Dancer! Posted 3 days ago
  • Moulin De Mougin swoops up the rail to win the Mabee! Posted 10 days ago
  • Enterprising rolls from last in the La Jolla! Posted 11 days ago
  • Cassatt much the best in the Monmouth Oaks! Posted 11 days ago
  • Wallyanna upsets the Hall of Fame with a late rush! Posted 12 days ago
  • Tricky Hat wins the John's Call by half a whisker! Posted 14 days ago

Kentucky Derby 2014 Logo Unveiled

Kentucky Derby 2014
LOUISVILLE, KY (Friday, Sept. 6, 2013) – The official event logos for the Kentucky Derby 2014 and the Kentucky Oaks were released Friday (Sept. 6) by Churchill Downs Racetrack, and officially licensed apparel featuring the new marks are now available for purchase online at www.KentuckyDerbyStore.com.
 
Kentucky Derby 2014
 
Both logos were designed by SME for the sixth consecutive year. For this special anniversary year, SME took inspiration from the faceted, brilliant nature of jewels and gemstones to treat the ‘140’ year. The treatment also references the decorative styling of jockey silks, enabling SME to deliver an identity that pays homage to both the traditions and pedigree of these iconic brands. Maintaining the unique Kentucky Derby and Kentucky Oaks’ color palettes, and evergreen brand marks of the rose and stargazer lily respectively, allows both events to promote and differentiate their distinct identities.
 
Kentucky Oaks 2014
 
 
 
“The 140th runnings of the Kentucky Derby Presented by Yum! Brands and Longines Kentucky Oaks present a return to the traditions that make these events such a treasured part of our national pastimes,” said Edward O’Hara, Chief Creative Officer and Senior Partner of New York-based SME. “Classic retaining shapes and flowing banners of red and pink pay homage to the timeless and almost patriotic nature of these beloved races.”
 
 
The Kentucky Derby and Kentucky Oaks 140 marks will be applied across a variety of merchandise and licensing opportunities. The 2014 merchandise mix at www.KentuckyDerbyStore.com will feature event and lifestyle apparel for men, women, children and pets. Other collectables, additional apparel and gift items, including the popular collectable Kentucky Derby mint julep glassware, are scheduled for release later this fall prior to the holiday season. 

 

comments powered by Disqus

Older Comments about Kentucky Derby 2014 Logo Unveiled...

Not awful...I hope they didn't pay a lot for it...

Top Stories