Ticker
  • Hit It Once More makes every pole a winning one in the Albany Stakes.Posted 19 hours ago
  • Syndergaard makes short work of the Funny Cide to remain perfect in two starts.Posted 22 hours ago
  • On Leave (9-5) wins the Riskaverse for her third consecutive victory.Posted 1 day ago
  • Chad Brown earns career victory #1,000 as Mr. Maybe scores in the John's Call.Posted 2 days ago
  • Rachel's Temper (3-1) gets the job done in the Summer Colony.Posted 4 days ago
  • Midnight Storm (3-10) holds off Om to win the Grade 2 Del Mar Mile.Posted 5 days ago
  • Camp Creek (26-1) comes from well back to pull the upset in the Breeders' Stakes at Woodbine.Posted 5 days ago
  • Time and Motion (8-5) powers by Catch a Glimpse late in the Lake Placid.Posted 5 days ago
  • California Chrome rolls to victory over Beholder and Dortmund in the Pacific Classic.Posted 6 days ago
  • Ashleyluvssugar (5-2)  just holds off Metaboss in the Del Mar Handicap.Posted 6 days ago

Kentucky Derby 2014 Logo Unveiled

Kentucky Derby 2014
LOUISVILLE, KY (Friday, Sept. 6, 2013) – The official event logos for the Kentucky Derby 2014 and the Kentucky Oaks were released Friday (Sept. 6) by Churchill Downs Racetrack, and officially licensed apparel featuring the new marks are now available for purchase online at www.KentuckyDerbyStore.com.
 
Kentucky Derby 2014
 
Both logos were designed by SME for the sixth consecutive year. For this special anniversary year, SME took inspiration from the faceted, brilliant nature of jewels and gemstones to treat the ‘140’ year. The treatment also references the decorative styling of jockey silks, enabling SME to deliver an identity that pays homage to both the traditions and pedigree of these iconic brands. Maintaining the unique Kentucky Derby and Kentucky Oaks’ color palettes, and evergreen brand marks of the rose and stargazer lily respectively, allows both events to promote and differentiate their distinct identities.
 
Kentucky Oaks 2014
 
 
 
“The 140th runnings of the Kentucky Derby Presented by Yum! Brands and Longines Kentucky Oaks present a return to the traditions that make these events such a treasured part of our national pastimes,” said Edward O’Hara, Chief Creative Officer and Senior Partner of New York-based SME. “Classic retaining shapes and flowing banners of red and pink pay homage to the timeless and almost patriotic nature of these beloved races.”
 
 
The Kentucky Derby and Kentucky Oaks 140 marks will be applied across a variety of merchandise and licensing opportunities. The 2014 merchandise mix at www.KentuckyDerbyStore.com will feature event and lifestyle apparel for men, women, children and pets. Other collectables, additional apparel and gift items, including the popular collectable Kentucky Derby mint julep glassware, are scheduled for release later this fall prior to the holiday season. 

 

comments powered by Disqus

Older Comments about Kentucky Derby 2014 Logo Unveiled...

Not awful...I hope they didn't pay a lot for it...

Top Stories