Mark has over 20 years of horse racing marketing experience having held executive positions with Churchill Downs Inc., Harrah’s and Youbet.com. Mark has a track record of innovating new products including the Kentucky Derby Future Wager (1999), establishing 20-horse wagering in the Kentucky Derby (2001) and the daily guaranteed Pick 4 at Hollywood Park (2003).
While at Harrah’s Louisiana Downs he grew Super Derby handle by 70% in the first year helping it average over $7-million for three straight years. He also established a marketing partnership with Youbet.com that resulted in a 102% handle increase in two years.
With Horse Racing Labs, Midland has launched Horse Racing Nation (2009), DerbyWars (2011) and was a co-founder and board member of TimeformUS, which launched in 2013. Horse Racing Nation has grown to one of the top news sites in horse racing, with 7-million annual visits, and DerbyWars is the leading horse racing contest site.
Mark resides in Louisville, KY with his wife Kelley and two daughters. He received his BA in Economics from the University of Illinois and an MBA degree from the University of Louisville.